Digital marketing has grown exponentially over the last few years. These days the majority of big companies have already developed an online presence and tapped into social networking in one way or another. Big companies can be found everywhere over the web. That is why you should seriously consider developing your company´s online presence. There are 6 ways of doing this.
Digital Marketing Guide
Website
Very obvious of course, Yes you need a website, your company website must be centered on your users. Researchers have found that 61% of users will leave the page if they have a bad user experience. Therefore your website must be designed in a strategic manner with a clear calls-for-action (CTA’s). Avoid the use of flash in your website and choose HTML5 for coding.
Social Networking
You need to determine the best social networks for your business. This highly depends on your target audience! Networks like LinkedIn are good for B2B business. On the other hand networks like Facebook and Twitter are better for B2C businesses. Other platforms like Instagram, Snapchat, Pinterest are good for B2C as well as e-commerce. All your platforms must be designed following an integrated communication theme that is also reflected in your offline activities. You want people to perceive a certain company image and you do not want to risk being perceived as inconsistent. Be careful, once you go on social networks you are obligated to continue on producing content that adds value to your audience. If you stop generating content you may be perceived as weak or worse, a slacker. Sometimes not having a presence on social networks is much better than starting and stopping.
YouTube
The most preferred search engine for many people, so you should consider developing a few short 1-2 minute videos about your business, products, operations, projects and expertise. This will further enhance your position in the viewer’s mind. These videos are useful as they can be used in various ways. For example they can be embedded on your website, can be used in future training seminars, exhibitions or conferences. They convey a stronger message than any written word.
Blogging
One of the options is to hire bloggers to write articles and reviews about your products, services or solutions. This will increase your brand presence and awareness on the web. Blogs are a good way to generate content and channel traffic to your website. Even more, these articles can be shared with other business and news websites which will increase your reach even further. This allows word of mouth to spread among readers and their network.
Search Engine Optimization SEO
Optimizing search engines to your advantage is a continuous process. It has now become well known to many that the majority of people will not check the second or third page on Google. You need to ensure that whenever someone within your target audience uses Google, Bing, Yahoo or whatever search engine to search for keywords that relate to your business, you are always there at the top of the search results page.
Frequently asked Questions FAQ’s
More and more online users are no longer using keywords when searching for a certain topic. Life is too short and they require a quick answer, so they ask the question directly to the search engine. What is the best car to drive in the Middle East? Which is better for hot climates: a Mercedes or a Toyota? Etc. This is where your company should have a strong enough online presence. This should include a continuously updated FAQ’s page on your blog integrated with your website. Whenever someone is asking a question related to your products or services, answering it would drive more traffic to your website and portray you as an expert reference to your followers and readers.
The advantages of Web 2.0 will not be quick to gain. However in the long term it will help you build a strong image within your network.
Want to know more about Marketing? Check out this article: ‘Why the 4E’s of Marketing are replacing the old 4P’s?‘. Visit our home page for more interesting articles on business development and marketing strategies here.
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